Since 1918 our great-great grandfather - Eu Poh, an honest, friendly, and trusted Chinese businessman and inventor - originated from Hockien, Mainland China,  started a business with groceries, gifts and stationeries.

Eu Poh's oldest son Eu Kim Hock alias Eu Kim Leong continued the business after his father retired. In the 1980's Guan Hock Heng Corporation expanded into hardware, fishing equipment's, rubber products, electronics, and watches as well as gifts and stationers business. As the hardware and fishing tackle business bloomed, he gradually shifted his attention to it and halted the gifts and stationers business.

Haiyen's was established to concentrate in the sport's fishing business. It was wholly owned by Eu family with hardware and sports fishing products as its primary business. Today, this fast growing company is spearheaded by the third and fourth generations of this famous family, and has become a more aggressive and innovative player. Haiyen's represents the broadest line of professional sport fishing products made by any single manufacturer in the world. The business had expanded to Indonesia, Thailand, Singapore, and Brunei.

As we continue to grow, we added more staff to ease the processing of customer orders. This also helps in planning marketing strategies, sales promotions, competitive pricing products, market surveys, merchandise selection, inventory turns, profit planning, and purchasing.

Our office and warehouse are complemented by the latest sophisticated computer systems. Continuous updating of inventories  assures the latest merchandise available to satisfy the needs of every customers. Our commitment towards quality, innovations, producing products, and services today are as solid as the first day we began operations. Haiyen's continuous endeavor is to serve our customers, to make their lives easier by improving operation performances, and to increase profits through proper merchandise selection and inventory turnover. 


Haiyen Sports Fishing has grown to become the leading role in manufacturer and distributor products for rods, reels as well as other products. Our goal is to be the lead player in the sports fishing industry. We are able to help you to develop the resources necessary to provide you a broad line of high quality of your own brand products. If you have already possessed your own brand products and are looking for a factory to manufacture them, we are the one that you are looking for. We are able to offer you with our wide selection of fine quality products, real value, more cost effective as well as efficient to have your own brand products or to OEM your existing products. 


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OEM Item : Rod  Reel  Hook / lures Others
Prices & Specifications are subject to change without notice. Other trademarks are properties of their respective companies.

Contact Info:
No. 36, Jalan Solok, 84900 Tangkak, Johor, Malaysia.
Tel: 606 978 9588 / 978 6216
Fax: 606 978 1752